Microsoft’s Cloud Does Have A Silver Lining

 In News

You’ve heard the idiom, “Every cloud has a silver lining.” Meaning, difficult times are like billowing clouds that roll overhead and temporarily block out the light of the sun — but eventually pass. The Microsoft Inspire event is a living embodiment of that idiom; the difficult days of Microsoft “the company” have given way to a more vibrant organization orchestrating the software, the automation and the connections needed for modern businesses to thrive.

The Dropsuite team just spent a week in Washington DC at Microsoft Inspire 2017 witnessing first hand the power and influence of the Microsoft Partner Network. Microsoft announced a new product: Microsoft 365, which is a new solution that combines Office 365, Windows 10, and Enterprise Mobility and Security. Microsoft also outlined their vision to connect Microsoft 365, LinkedIn, and Dynamics 365 together to achieve a suite of interconnected business services in the cloud. Microsoft announced they have more than 64,000 cloud partners, adding 6,000 new partners monthly, which is more than AWS, Google, and combined!

Microsoft also shared their vision for how partners and Microsoft could work together to keep customer information safe from the growing threat of cyberattacks. Microsoft announced the creation of a Security Practice Development Playbook to help partners better understand and address customer needs. Microsoft went on to say that their partners have a huge opportunity to help customers comply with the requirements of the European Union’s new General Data Protection Regulation (GDPR), which will take effect starting May, 2018 , an event that will raise the bar for data privacy protection worldwide. Dropsuite plans to do its part to educate Microsoft partners about the impact that unexpected data loss can have on businesses — and we believe our suite of products are uniquely tailored to help MSPs/VARs safeguard client data.

They say people from 140 countries were in attendance at Microsoft Inspire. We can confirm it was a big crowd for the 3 day expo and 5 days of seminars. Dropsuite had lots of booth traffic and engaged in many, many technical and business profitability conversations with international MSPs, VARs and IT consultants. Attending from Dropsuite were: Ridley Ruth, COO; Adrian Loke, Director of Product; Judah Johns, Director EMEA; Udit Berlia, Director of Account Management and Jon Samsel, Head of Marketing.

The buzz for Dropsuite’s cloud-based email backup and archiving product was extremely positive. We even enjoyed an evening of music, food and drink with pop-country icon, Carrie Underwood, performing for Microsoft Inspire attendees at Nationals Park.

On Tuesday evening, July 11th. Dropsuite sponsored the Ingram Micro Microsoft Inspire Partner Happy Hour at a local DC bar. The event was overflowing with Ingram Micro partners and conference attendees. Drinks were flowing and conversations lively. It was a fantastic time to share learnings from both the expo and speaking engagements — and there were plenty of discussions around how resellers could double their money selling email backup and archiving for Office 365.

Team Dropsuite witnessed first hand that Microsoft has become a pivotal, driving force in all things cloud. Call it inspirational or just good business, Microsoft Inspire did in fact, rule the week. We look forward to exhibiting at next year’s event in Las Vegas, Nevada, July 15-19, 2018!

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