machineLOGIC Case Study

It’s not just regulatory compliance and security requirements that are driving demand for Dropsuite. Today, Johnson explains that the increasing demand for data services, such as data archiving and e-Discovery capabilities, are necessary to support business processes like human resource workflows, including onboarding and offboarding employees. “People are increasingly asking how they can restore lost data. They’re asking what happens if an employee deletes a ton of data before they leave. And organizations broadly want to improve their ability to better find the right information when they need it,” says Johnson.

Taylor detailed how customers are maturing their approach to data management and resiliency. “We often see clients start with data backup, but when they see Dropsuite’s e-Discovery capabilities, they upgrade because they can’t do what they need to do with Office 365,” explains Taylor. Customers also appreciate Dropsuite’s licensing flexibility. Because Dropsuite offers its licenses by Office 365 group, customers can deploy it where they need. “We have many customers with hundreds of employees, but they only want Dropsuite, at least to start, for 30 of those employees. Perhaps it’s because they needed Dropsuite for specific executive, legal, or HR teams. Managing with that level of user granularity with other platforms is a big hassle,” Taylor says.

Moreover, Taylor appreciates Dropsuite’s exceptional customer service. “All the interactions we’ve had with Dropsuite have been phenomenal. They truly want to understand how we are using the product, and they regularly ask for feedback and feature requests. We’ve also been impressed with how Dropsuite has managed to adapt to Microsoft’s changing security environment, and their ability to innovate very quickly,” says Taylor.

That focus by Dropsuite on customer service, innovation, and security is going to continue to be important to machineLogic’s clients in the years ahead, especially as every organization increasingly becomes dependent on data, and general data mishaps and data breaches continue.

“It’s not always the big security breach and it’s not always the catastrophic loss of data—sometimes, it’s the everyday disasters,” explains Taylor. It’s the corrupted mailbox that costs a business opportunity, or when someone accidently deletes their data. “These are seemingly minor events, but they can be major events when the wrong data is involved. It’s an everyday disaster. That’s why you don’t need to have a major outage to justify a data protection platform—you have employees and everyday disasters and that’s reason enough for Dropsuite,” says Taylor.