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As cyber threats evolve and identity becomes the new front line, Managed Service Providers (MSPs) are rethinking their approach to protecting Microsoft 365 environments.
One area that’s quickly gaining traction—but still overlooked by many—is Microsoft Entra ID (formerly Azure AD). If your MSP isn’t actively backing up Entra ID, you may be exposing your clients to unnecessary risk—and missing an opportunity to grow your security offerings.
Why Entra ID Matters More Than Ever
In today’s cloud-first world, Entra ID controls access to nearly every Microsoft 365 app and service. That means it doesn’t just authenticate users—it governs how data is protected, how devices are secured, and how systems stay compliant. If Entra is compromised, your clients can lose access to everything.
Unfortunately, Microsoft doesn’t offer native backup or long-term retention for Entra ID objects. And as this blog post outlines, deleted or misconfigured identity settings can’t be restored easily—putting business continuity and compliance at risk.
The Risks of Doing Nothing
MSPs that rely solely on Microsoft’s limited Entra retention are leaving the door open to:
- Extended Downtime: Without backup, it can take days to recover Entra settings after an attack.
- Lost Access: Admins and users can be locked out entirely due to accidental deletions or malicious changes.
- Repeat Attacks: Attackers often leave hidden persistence mechanisms that are hard to identify without historical backups.
- Compliance Gaps: Financial services, healthcare, and other regulated industries need a provable recovery of identity configurations.
As detailed in The Hidden Cost of Human Error, even small mistakes in Entra ID—like changing MFA settings or removing user groups—can have massive ripple effects.
The Case for Dedicated Entra ID Backup
MSPs that are serious about protecting clients from cyberattacks, ransomware, and compliance failures are adding dedicated Entra ID protection to their stack.
Dropsuite Entra Backup offers:
- 2x daily snapshots of Users, Groups, and Roles
- Granular object-level restore or JSON export
- Live data comparison to identify hidden changes or malicious persistence
- Quick setup, intuitive management, and full integration with M365 Backup
More details can be found in our deep dive: Dropsuite Entra ID Protection: Secure Identity, Reduce Risk
Want to Launch a Campaign? We've Got You Covered.
To help MSPs educate clients and grow recurring revenue with identity protection services, we created a ready-to-use 30-Day Entra Backup Campaign-in-a-Box.
This resource includes:
- Plug-and-play email templates
- Social media content
- Sales pitch guidance and positioning
- Built-in urgency to convert interest into action
Whether you’re already offering Entra protection or just getting started, this campaign can help you build a pipeline and close deals—fast.
Ready to Protect Identity the Right Way?
You can experience Entra Backup risk-free by starting a Not for Resale license for your own MSP: Start Your Free NFR
Or, if you’re ready to help your clients secure their identity infrastructure: Contact Us to Get Started
